If you believe in your product, your patience multiplies. You want to stick with it for longer. So one order, no order, zero order, we had nothing to lose, we had only one thing, that was to just grow. That was the idea that we cannot go beyond zero order. I mean, we cannot go negative, right?
One thing that we were certain of is the products that we were trying to sell, and we are still selling the products that people need in their life. And now there is a huge gap in terms of brands not talking about health and beauty being the two sides of the same coin. You see either brands constantly focusing on health, or they’re focusing on your skincare, or they’re focusing on hair care. And these are three different things, three different brands. But we wanted to be a brand who is encouraging a healthy lifestyle. We knew that the products for which we were trying to educate people were very unique, like all of our top selling products are very unique in that sense that we had to educate what a malt is, you know, sometimes people would ask us, oh, it’s a jam, or is it something to be applied on your face?
Stuti Ashok Gupta & Agnim Gupta | Amrutam