“And we were, I think, just about 350 women back then. And now at the start of COVID, we were 2300 women. And now by the time COVID is ending or this year is ending, we are 24,000 women now. So this is really the impact of Okhai. The truth of the proposition of this business is that women work from home, and they work on embroidery and craft, and people from all across the world are able to purchase those on Okhai, and knowing exactly where it’s coming from knowing the name of the artisan who’s making it, knowing and seeing how the process was made. And that not only creates livelihood, and brings money home to the artisans, what it brings a huge amount of pride in their work, a huge amount of confidence in what they do, and how they’re able to raise their families. And, you know, it’s the achievement, the sense of achievement of being able to go for a pop up to Bombay from a village creates a different kind of person in that woman. ”
Kirti Poonia is the Head at Okhai. She was recently added to the list of top 130 women transforming India by Niti Aayog.