Starting up and the money just doesn’t come up immediately or as planned. How do you keep yourself motivated?

From Ep14 The Climapreneur Show- In Conversation with Anuradha Parekh, Co-founder The Better India

The thing that we have learned, and I think that we have demonstrated quite well is, the importance of persistence. I mean, something as huge and as important as climate action does not happen in a day, does not happen in a week or a month or a year.

It is something that you need to work on, for decades together to see a sizable impact, a measurable impact happening. 

So that’s something, I think, we kind of knew when we signed up for being in the impact space. We knew that we’re here for the long haul, we knew that we were in for a long journey. 

And it is really true. We have seen that being demonstrated time and again, that

When you are persistent, when you take the time to organically build a community, build a brand, the effects, the impact is way higher than what would happen if you were to build it overnight. 

Overnight success is short lived. It is something that we feel and we believe in. 

But we feel that when we take the time to build things out really well, the way we have done with the community that we’ve built at The Better India. The kind of brand value that we have, the way people recognise and trust the brand, the goodwill that we’ve built over years, I think that is very difficult to replicate in just a few months or years. 

It really takes its time. So sometimes it’s great to see overnight success, but at the same time, it’s probably not long lasting as well.

#16 Change is possible and it is easy.
By Climapreneur

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